Privacy Policy

Welcome to Infinity Fire & Security Limited’s privacy policy. We understand that your personal data is important, and we are committed to handling it with care and respect. This policy explains how we collect, use, store, and protect your information when you interact with us, including when you visit our website.

This privacy policy is specifically created for Infinity Fire & Security Limited and its services. It is tailored to our business and may not apply or be suitable if used by others.

Infinity Fire & Security Ltd ("we," "us," or "our") controls your personal data when you use our services or website. If you have questions or wish to exercise your data rights, please contact us:

• Contact Person: Company Secretary
• Email: office@infinityfire.ltd
• Address: Shaw Mews, 1 Shaw Street, Worcester, WR1 3QQ

You also have the right to complain to the UK’s Information Commissioner’s Office (ICO) if you think we haven’t handled your data properly.

We collect personal information that helps us provide and improve our services, including:

• Identity details (name, date of birth, gender)
• Contact details (addresses, phone number, email)
• Financial details (payment card or bank info)
• Transaction details (orders, payments)
• Technical data (IP address, browser type, device info)
• Usage data (how you use our site and services)
• Marketing and communication preferences

We do not knowingly collect data from children under 13.

We gather data through:

• Direct interactions when you fill in forms, contact us, purchase products, or sign up for communications
• Automated technologies such as cookies when you use our website
• Third-party analytics providers

We use your data only when legally permitted, commonly for:

• Fulfilling contracts (processing orders, managing your account)
• Meeting our legal obligations
• Pursuing legitimate interests such as improving services or marketing
• With your consent, for sending marketing communications

We may share your information with trusted service providers, regulatory bodies, or in case of business transfers. We ensure third parties protect your data according to the law.

We implement strict technical and organisational measures to protect your personal data from unauthorized access, loss, or misuse.

Your data is kept only as long as necessary for the purposes described or required by law. Generally:

• Customer data is retained for up to 6 years after the end of the relationship (for tax purposes)
• Non-customer data is retained for 5 years after last contact
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You have rights under UK data protection law including to:

• Access and correct your data
• Request deletion or restriction of processing
• Object to processing for marketing
• Withdraw consent
• Request data portability

Contact us to exercise your rights.

Our website uses cookies to enhance your experience. You can control cookie settings via your browser. More details are in our cookie policy.

We may update this privacy policy from time to time. Updates will be posted on our website.

If there are any questions or concerns regarding how we handle personal data, please get in touch with us.